Citi: Live Richly

How often do you hear a bank say money isn't everything? This award winning campaign for Citi did just that and successfully unified all Citi brands under one marketing umbrella—the award-winning "Live Richly" campaign. It reminds audiences that while money is important, it's not everything. A 360 masterpiece that worked seamlessly across print, direct, retail, broadcast and the web.

Citi FSI die cut version2